Should We Switch Off Brand Ads

Over €500k budget saved so far

Our automated brand ad incrementality tests have saved brands €500k and counting!
Over 70% of brands tested could reduce their brand search campaign budgets.

Understand the impact of your brand search ads

Google Ads overestimates the impact of brand search campaigns in most cases. Our automatic incrementality tests quantify the true impact of these campaigns.

Calculate your incremental CPA

Figure out how profitable your brand search campaigns are by recalculating your CPA using incremental conversions.

Find out if you could save money

Identify audiences, locations and times where you can reduce your budgets.

Safeguard your brand searches with automated retesting

Avoid losing out on conversions in the future with regular, automatic testing.

Testing

Design and execute tests automatically

In just a few clicks, set up both geo and on-off incrementality tests. Get bespoke test design recommendations designed to get the best results out of your campaigns. Run these tests automatically until a significant result is found. Our tests are designed to safeguard conversions and will stop automatically if a large conversion decrease is suspected.

Analysis

Get clear insights and recommendations

The tests are automatically analysed, giving you clear insights about the impact your brand campaigns have. Get a recalculated CPA for just incremental conversions to understand how profitable the campaign is. Receive recommendations on how to proceed, including details of which audiences, locations and times can be excluded.

Regular testing

Automatic regular testing

Keep your conversions safe with automatic regular testing that will frequently test the incrementality, and will switch the campaign on if necessary.

68% of Businesses Could Save Money on Brand Search Ads